Tech Jungle


Searching and Ranking in Google
October 22, 2006, 7:17 pm
Filed under: Google, Tips and Tricks

When people search Google, they are asking the company to find every instance of the term in its index and rank the corresponding documents by their relevance.

1 The user types a search query, the typical query is two or three words, which can make finding the most relevant result challenging, roughly one in 10 queries is misspelled.

2 Before Google provides and information, it identifies the searcher’s location through his or her internet protocol address. The IP helps speed up the search by sending the request to the nearest data center and allows Google to identify geographically appropriate ads to show with search result.

3 The query is sent to the central network the central network and then redirected to the nearest data center.
4 At the data center, the search term is run through the index, matching terms are sent back to the central network, then to the user with a summary of the web page, called a “snippet”.

THE SECRET SAUCE

Google determines which web sites are most relevant to a search term by using its “secret sauce”, a formula that weighs more than 200 measurements, such as the number of times the search term appears on a web page, the number of visitors to the page and the Page Rank- the number of sites linking to the page and the popularity of those sites.

You can also check how your web site by the different Google datacenters by Google cache tool and other tests like Web Site Popularity Checker, Search Engine Position Checker, Keyword Suggestion Tool, Web Site Analysis etc. at http://www.sitesolutions.com/tools.asp

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2 Comments so far
Leave a comment

Dear Abhinav,

Greetings from Singapore, I found your blog through Google Groups, very nice and certainly will find time to read through.

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Warmest regards,
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Comment by Anonymous

Dear Abhinav,

Greetings from Singapore, I found your blog through Google Groups, very nice and certainly will find time to read through.

If you’re interested in “Kids & Parents” Blog, do make a point to bookmark http://florenceryan.blogspot.com/ , as well as find out Singapore’s culture.

My official Wesite is http://www.eknowledgemarketplace.com/ , a Knowledge Sharing Site, I have also posted new Stores where you could find your purchase as well. Enjoy……..

Warmest regards,
DANIEL
http://www.eknowledgemarketplace.com/

Comment by Anonymous




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